For a small business short-form video is king

Video is taking over in social media, and you had better believe it.

And let’s be honest if your business isn’t creating this sort of video content, you are being left behind by those who are.

Regardless of where your business is operating, it should still be taking advantage of the trends that bring the most value to your digital marketing efforts. Grow your digital footprint.

Why is video important?



Video builds brand awareness, trust & credibility

Video is a great medium for building trust with your audience because it can feel more authentic and transparent than a piece of written content. By leveraging the power of storytelling, you can showcase your brand’s personality clearly and help build a connection with consumers that will, in time, deliver conversions.

It encourages engagement & higher retention rates

People find videos more entertaining and easier to remember than text. In fact, viewers retain 95% of a message when they watch it in a video. They retain the information.

Video provides strong emotional connections

Videos can make us laugh, cry and wet our pants more than any other medium, so it makes sense that they captivate our attention better than anything else.

Video content builds a strong connection between the brand and the viewer, and this emotional investment can convert a viewer into a paying customer.

It’s what consumers want

Studies show that consumers want to see videos. If video content isn’t a significant part of your marketing strategy, now’s the time to change that. It’s as simple as that.

And here are a few tips for amazing social media videos


Begin With A Strategy. …

Keep Your Videos Short and Sweet. …

Make the First Few Seconds Really Stand Out. …

If There’s Talking, Include Subtitles. …

Aim For Natural Lighting. …

Consider Using an External Microphone. …

If You Use Music, Make Sure You’re Allowed To. …

Focus on The Story.

Use real people….humanise the experience…


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