Many small businesses in Northern Ireland are on social media, but they are trying to do it without a clear plan or strategy on what they are trying to achieve from their social media channels. (That's where we can help!
Many business owners are too busy working on their business and treat their social media output as something to do when they have the time. (which is not very often!)
And the golden rule is to do your social media properly or not at all.
We at Fullerton Social Media Solutions have all the tools to improve your social media output. We are based in Donaghcloney and do work for Northern Ireland businesses only (we are not some faceless agency!).
We have clients in Belfast, Castlerock, Ballymena, Derry/Londonderry, among other places.
Social media has changed the way we communicate today. It’s in your best interest to be informed about all of the new possibilities to manage your online reputation.
And here are five benefits of using social media:
- Build relationships.
Social media is not just about brands connecting with their customers. It is about connecting people to people. On social media you have to be.....wait for it.....social!
As a business, you can grow your professional network online by connecting with colleagues, role models and other professionals. If you use those relationships properly, you have a whole new network when you’re looking for opportunities or professional guidance.
- Share your expertise.
Social media gives you an opportunity to talk about what you know and what you want to be known for. Letting people know that you are an expert in your field will help people believe in what you are trying to sell. (blow your own trumpet - why not!)
Learn how to present your professional experience, achievements and results in a way that people can react to. And let's be honest, if you share content on topics that you know about, you can begin to build credibility for your business.
- Increase your visibility.
If you get your social channels up and running, then you can greatly increase your visibility and even become a leader in your field.
Good content gets shared, so if you are posting quality content on a regular basis, the more people who share it, the more people see it, which is a win, win for any business.
But you must also be engaging with other people’s content. Following people and interacting with them on social media will work to build relationships (we keep coming back to this one!) and will help to get your name out there. So remember to BE SOCIAL.
- Educate yourself.
There is a lot of noise on the Internet. Social media allows you to zero in on what you really care about and what you really want to read. Get to the stuff that will educate you and help, your business.
- Connect anytime
And it is a great advantage of being able to communicate and connect with anyone instantly outweighs the potential negative. Your customers are online at all times of day and night - so get out there.
Social media is a land of opportunity for a business. There are countless benefits of using social media. And we can help you take advantage of these benefits.
What we do?
We can create a social media plan for your business. We can manage your account from start to finish. We can get you up to date with all the analysis of how your social media is performing. And much, much more.
We are not hard to pay and have a budget to suit any small or medium-sized business.